Powerhouse Parramatta

  • Context: Academy Xi · concept brief
  • Role: Lecturer & Design Mentor
  • Status: Complete
Music

Overview

A concept brief I wrote and led for an Academy Xi cohort, pinned deliberately to a real Australian cultural institution so the class worked at professional stakes. The cohort produced a comprehensive, institution-grade brand system. The depth of the deliverable is evidence of the bar I set and the method I use to bring a whole cohort up to it.

Concept project

This is not an official Powerhouse Museum engagement. It is a concept brief I wrote for an Academy Xi cohort, set against a real institution so the stakes felt real.

Want to hear how I run a brief and coach a team? Get in touch.