Hack the A.Icon

  • Client: Ducati (Scrambler) × Leonardo.Ai
  • Role: Design Lead
  • Status: Shipped
Music

Overview

Ducati wanted its community to co-create with AI. I designed the UX/UI for 'Hack the A.Icon', a co-creation experience built on Leonardo.Ai's API that invited the Scrambler community to design their own take on the icon. The community filled it with designs in its first week.

Ducati × Leonardo.Ai

A campaign mini-app built on Leonardo.Ai's generation engine, designed for bike enthusiasts on Ducati's own website. Part of my work at Leonardo.Ai: read the enterprise study.

Want to hear how the design process worked? Get in touch.