Cast Away — Brand Identity, Mentorship & Creative Direction

Context: Academy Xi · concept brief
Role: Lecturer &amp; Design Mentor
Status: Complete

Overview

Cast Away is a concept travel brand I designed as a brief for an Academy Xi cohort, then mentored the whole class through: from blank page to a production-grade identity system with a full logo suite, motion, and marketing collateral. The work on show is theirs. What it demonstrates is how I take a room of developing designers to a professional standard.

Mentorship enquiries

Want to hear how I run a brief and coach a team to a professional standard? Get in touch.